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5 Strategies to Improve Core Web Vitals

Website development is not just about creating websites. It also includes visuals wherein companies opt to outsource design work. Website development also involves different strategies on how websites can reach their target audience and provide relevant information.

Google is constantly updating its algorithm to fix SEO issues and provide high-quality content for users. The essential changes Google has made in recent years are its recent page experience updates. Google now officially considers page quality a ranking factor. Core Web Vitals is a way to quantify page quality. This is something that every company that values reputation and visibility must know.

One strategy for improving core web vitals is optimizing JavaScript Code. A heavy JavaScript code can lead to significant delays in opening a website as the browser blocks the webpage’s main thread from processing JavaScript downloads, analysis compiles, and initiates. Code-splitting is a technique that helps in speeding up execution as it allows web developers to break down large JavaScript codes into smaller, conditionally loaded pieces. 

Aside from optimizing the website’s code, it is also helpful to optimize images and videos as it is crucial in making the pages lighter and easier to load online. It helps improve the loading speed, LCP score, user experience, and search engine rankings in the long run. Typically, companies opt to outsource illustration services and graphic design to help them achieve their marketing goals.

Landscape photos should be saved in jpg or png formats. Developers can also use modern designs like JPEG 2000 and JPEG XR. In addition, height- and width attributes can be added to video and image elements. They can reserve space with CSS aspect ratio boxes to prevent layout changes. Web owners can use these methods to help ensure that the browser has enough space for the image as it loads.

For more information on the different strategies that help improve core web vitals, here is an infographic from Digital Marketing Philippines.